Fendi Taps Artist Joshua Vide For a Beach-Ready Trompe L’oeil Collection


    If you're a fan of both A-Ha and Fendi, you're in luck. The Italian house just dropped their prefall 2020 collection entitled 'California Sky' in collaboration with Guatemalan-American visual artist Joshua Vides. The painterly collection is reminiscent of the Norwegian synth-pop band's hit music video "Take On Me," where a cartoonish look runs strong. Much like that bop, Fendi's newest launch will only get better over time.

    Vides lent his touch in the form of a scribbled Fendi logo while outlining the brand’s iconic Peekaboo bag, poplin shirt dresses, and even a pair of jeans for a trompe l’oeil effect. The monochromatic color combo is the collection’s main aesthetic, complemented by subtle pops of pastel pinks and tie-dye blue, inspired by the Roman sky. The collection launches just in time for future beach escapades and features elevated summer staples like a pair of sporty leather pool slides, a terrycloth tote, and even a bikini edged in the artist’s strokes. If you’re searching for more prints, look to the graphic floral motif or the leather bag dip-dyed in ombré.

    Vides, who has given the black and white treatment to custom Nikes for Lebron James, a Mercedes Benz, and even a Vegas wedding chapel, is familiar with the Fendi house. ‘California Sky’ is a continuation of a partnership that started in July 2019 with Fendi's pop-up café in Harrods, echoing his same signature style (except there, you could get the look with side of FF latte art).

    'California Sky' is to be enjoyed by the whole family with ready-to-wear clothing and accessories for women, men, and kids. Prices start at $170. It's available today, so peep the artful collection now before it sells out.

    Our Top Picks from Fendi's 'California Sky' Prefall Collection

    Peekaboo Bag Fendi fendi.com $5,300.00 SHOP NOW Polo Shirt Fendi fendi.com $1,190.00 SHOP NOW Bikini Fendi fendi.com $530.00 SHOP NOW Pants Fendi fendi.com $1,190.00 SHOP NOW Visor Fendi fendi.com $590.00 SHOP NOW Bathrobe Fendi fendi.com $1,980.00 SHOP NOW Jacket Fendi fendi.com $5,300.00 SHOP NOW Fussbett Slides Fendi fendi.com $690.00 SHOP NOW Cotton Sweatshirt Fendi fendi.com $1,690.00 SHOP NOW Run Away Sunglasses Fendi fendi.com $535.00 SHOP NOW Belt Baguette Fendi fendi.com $2,190.00 SHOP NOW Slip-On Sneakers Fendi fendi.com $790.00 SHOP NOW Justine Carreon Justine Carreon is the market editor at ELLE.com covering fashion, Dutch ovens, and fashion again. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io This commenting section is created and maintained by a third party, and imported onto this page. You may be able to find more information on their web site.

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