Today is a landmark day for Tiffany & Co., as the brand opens the Tiffany Flagship Next Door, a temporary flagship location at 6 East 57th Street. The brand’s iconic 727 Fifth Avenue location, familiar to shoppers and Audrey Hepburn fans alike, will be closed for renovation until late 2021. But, have no fear, the Flagship Next Door will still provide an unforgettable shopping experience in the interim. The four-story, Art Deco-inspired oasis is sure to deliver a fresh take on the timeless brand.
The new 57th street location first opened in December with the Tiffany & Co. Men’s Pop-Up Shop, promoting the brand’s recently-launched Tiffany Men’s collection. The second floor of the Flagship Next Door will remain dedicated to this line, while the rest of the store will span Tiffany’s entire oeuvre, from engagement rings to homeware. Each floor has its own visual concept depending on what’s sold— an aesthetically different shopping experience is just an escalator ride away. The shop also includes private selling rooms on each floor and an exclusive VIP salon, for the fashionistas and influencers in the know.
For the trendsetters among us, Tiffany’s new home also ushers in a series of design partnerships. The 57th street flagship features a floor to ceiling atrium, created solely to house these collaborations, complemented by a changing layout every few months. The modern space is sure to turn heads, with its vaulted ceilings and classic Tiffany blue accents. While the store may be experimental, the aesthetic is inspired by Tiffany’s enduring style we all know and love.
While two years seems like a long time to wait (the Blue Box Café will remain closed during renovations), the Flagship Next Door provides more than enough to satisfy our Tiffany cravings. Absence makes the heart grow fonder, so the revamped Tiffany flagship will almost certainly be worth the wait.
From: Town & Country US