The Best New Beauty Drops of February


If your 2020 beauty mood board included glossy skin, Euphoria eyelids, and a luscious, bouncy mane, make space in your beauty closet for February's most exciting drops. The month of love gave us everything, from a dazzling eyeshadow palette to match your equally blinding Carnival costume to a sumptuous springtime perfume and cleansers galore (!), here are the best new-season products worth investing in right now.


You can never really have too many facial cleansers, right? This month, Huda Beauty entered the skincare game with the debut of its sister brand Wishful Skin and its first product, the Yo Glow Enzyme Scrub; Milk Makeup and Summer Fridays also expanded their offerings with cleansers. Other standouts include Tata Harper's updated Rejuvenating Serum formula and a pack of cleansing cloths that make your mundane wash-rinse-dry skincare routine a little more basic.

Super Amino Gel Cleanser Summer Fridays $38.00 SHOP NOW Vegan Milk Cleanser Milk Makeup $30.00 SHOP NOW Power Cleansing Cloths M-61 $24.00 SHOP NOW Pure Retinol Face Serum with Vitamin B3 La Roche-Posay $39.99 SHOP NOW 1 Step AHA + BHA + PHA Brightening Peel Pads Peace Out $24.00 SHOP NOW The Microdelivery Dream Peel 6% AHA/BHA Refining Gel Philosophy $60.00 SHOP NOW Rejuvenating Serum Tata Harper $150.00 SHOP NOW Yo Glow Facial Enzyme Scrub Wishful $39.00 SHOP NOW


It's Carnival! Uoma Beauty kicked off the carnival season with a mas-ready collection, complete with lipsticks, bronzers, eyelashes, and the vibrant Black Magic Carnival Palette. Speaking of palettes, YouTuber-turned-beauty mogul Jaclyn Hill and Morphe Cosmetics returned for round two of the Jaclyn Hill palette, this time with more pinks, purples and reds that'll make your heart flutter. Moving down the face, Pat McGrath and Kosas' newest (and highly-pigmented) concealers will have you second-guessing your foundations.

Super Creamy + Brightening Concealer Kosas $28.00 SHOP NOW Morphe X Jaclyn Hill Palette Volume II Morphe $39.00 SHOP NOW Unforgettable Lipstick Kevyn Aucoin $30.00 SHOP NOW Carnival Black Magic Color Palette Uoma Beauty $44.00 SHOP NOW Match Stix Matte Skinstick FENTY BEAUTY by Rihanna $25.00 SHOP NOW Le Rouge Parfum Scented Matte Lipstick Kilian $55.00 SHOP NOW Skin Fetish: Sublime Perfection Concealer PAT McGRATH LABS $32.00 SHOP NOW Falscara Eyelash Starter Kit Kiss $19.99 SHOP NOW


From Jen Atkin's new Ouai haircare collection to Kristin Ess catering to the curly gals and Cantu's new creamy gel formula, this month's drops arrived just in time to reverse damages left by the volatile winter season so our hair can flourish and bounce with ease in spring.

Flaxseed Smoothing Cream Gel Cantu $5.99 SHOP NOW Ultra Hydrating Curl Co-Wash Kristin Ess $14.00 SHOP NOW Shampoo for Fine Hair Ouai $56.00 SHOP NOW Total Color Hair Color Revlon $6.99 SHOP NOW


While conditioner is typically used for your hair, Olay's newest offering gives your body the same TLC. With the temperatures warming up, buff away dull skin with Sand & Sky's new body scrub, douse yourself in a delicate floral garden with Tom Ford's Rose Prick perfume, and keep your 'pits dry and odor-free with Necessaire's Deodorant.

Australian Pink Clay Smoothing Body Sand Sand & Sky $34.90 SHOP NOW The Deodorant Necessaire $20.00 SHOP NOW Rose Prick Eau De Parfum Tom Ford $335.00 SHOP NOW Body Conditioner with Vitamin E Olay $5.99 SHOP NOW Nerisha Penrose Assistant Editor Nerisha is the assistant editor at, covering all things beauty and fashion.

Leave a Reply